Kiln: One Line — brand film.Kiln: One Line — brand film.

An Apple-style brand film for a fictional tool company: one continuous ink line becomes a pencil, a rule, a compass drawing its circle, a camera aperture, a cursor and a stylus. The stylus then writes the Kiln mark, a line that rises into a bottle kiln, and an ember dot drops in and fires it. Every handover passes through a primitive (a line, a point or a circle): the old tool collapses on a grace note and the next one opens on the landing note, all on a felt FM-piano score that fades to a silent logo hold.