Playbook · PDF · 17 pages

How to build great sites with AI.

One real site, built start to finish — every prompt, every command, the images we threw away and the bug only the phone showed. The order of operations that stops AI sites looking AI.

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The cover of How to Build Great Sites with AI

17

pages

14

chapters, five parts

11

prompts, briefs and commands, ready to paste

1

real site, built start to finish

From chapter 3

The one line nobody writes.

Every image prompt in the book has six parts. You would write five of them anyway. The fourth tells the model where your headline goes — skip it and you get a gorgeous centred image you will spend an hour failing to put type on.

That is the level the whole book works at: the actual prompt, and the reason for each line.

Prompt · the imagep. 6
[SHOT]Cinematic still, anamorphic 50mm, shallow depth of field.
[SUBJECT]A sheet of molten liquid chrome pours slowly over the top edge of a matte black basalt monolith standing in a vast dark studio.
[LIGHT]A single hard rim light from the upper right rakes across the metal and throws one thin caustic onto the floor.
[SPACE]The left third of the frame is deep empty shadow, unlit — reserved negative space.

↑ the line nobody writes

[PALETTE]Deep charcoal black, cold silver highlights, one faint warm amber bounce.
[EXCLUDE]Fine film grain. No text, no logos, no people, no hands.

Inside

17 pages. One real build.

Every chapter follows the same site, from the first prompt to the phone-frame fix — including the plates we threw away.

Page 2: Contents
p.2Contents
Page 6: The six-part image prompt
p.6The six-part image prompt
Page 7: The four plates, and the corner
p.7The four plates, and the corner
Page 12: The complete brief
p.12The complete brief
Page 14: The bug the phone caught
p.14The bug the phone caught
Page 17: The tells · the audit
p.17The tells · the audit

Contents

Five parts, in the order you build.

Part 1Decide before you generate4
  • 1Pick the species4
  • 2Write the one sentence, then the word budget4
Part 2Generate the asset6
  • 3Generate a still first. Never start with video6
  • 4Generate four. Open all four, full size7
  • 5Animate the frame you approved8
  • 6Make the video actually play8
Part 3Brief the AI that writes the code10
  • 7Steal the palette from your own render10
  • 8The type, in five numbers10
  • 9The layer stack, the scrim and the loader11
  • 10The brief — the whole thing, ready to paste12
Part 4Render it. Look at it. Fix it.13
  • 11The look loop13
  • 12What the loop caught on LUSTRE13
  • 13Measure the contrast that moves15
  • 14The shipping floor15
Part 5Reference16
  • The prompt library16
  • The tells, and what to do instead17
  • The sixty-second audit17

It’s for you if

  • You build with Claude Code, Cursor or v0 and the sites keep coming out looking generated.
  • You want to write your own prompts from nothing, not only copy finished ones.
  • You ship sites for clients and want a checklist that catches what you miss.

It isn’t

  • A template to fill in. It is a method — one real build you can repeat on any subject.
  • Theory. Every chapter is the same site, with the actual prompts, commands and frames.

Questions

Before you buy

Do I need the same tools?

No. We used Higgsfield for the images and video and Claude Code to write the page, but every step works with any strong image model, any image-to-video model and any AI coder. What you are buying is the prompts and the order.

Is this the prompt library?

No — it is the method behind it. The library is finished prompts; the Playbook is how to make your own. A year of the library ($49) includes both.

What do I get, exactly?

A 17-page PDF, the same book readable on this page on any device, and every future revision. Instant access after checkout — no account needed first.

Refunds?

7-day money-back, no questions. Reply to the receipt and it is done.

The Playbook

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