Bloomcup: Paper Bloom — brand film.Bloomcup: Paper Bloom — brand film.

A stop-motion brand film for a fictional coffee brand. Paper cut-out beans drop onto a kraft board, one per kalimba note, then scatter from a falling cup and hop in one per drum hit. Steam curls rise, the coffee bubbles, and on the downbeat the striped cup walls peel open into a paper flower. The beans come back as its seeds, the wordmark lands letter by letter on a kalimba run, and the last bean hops in as the full stop. Everything is animated on twos, with boiling outlines, paper drop shadows, exposure flicker and grain.