Say It in Neon — kinetic type.Say It in Neon — kinetic type.

A kinetic lyric video for an original synth-pop song by a fictional act, Pale Atlas. A formant-filtered lead synth sings five lines, and every syllable is set on its note: pitch sets how high it sits, emphasis sets its size, and a held note stretches it on the variable width axis. A glowing voice dot draws each note as a thread under the words. It pushes through the O of 'ON', gathers into a charge for the drop, flips the ground once per chorus line, turns every thread into a live wire, and lights a neon sign on the last held note.