Pulse Vertical — launch film.Pulse Vertical — launch film.

A 15-second vertical launch film for a fictional fitness app: a CSS-drawn phone springs through activity rings closing with elastic overshoot, a glowing ECG trace racing from 72 to 148 BPM, a flip-digit interval countdown and a streak badge that squashes on impact before popping, cut against lime kinetic words (Move. / Measure. / Improve.). Match cuts carry every transition (a heartbeat dot swallows the frame, the O of MOVE flies into the ring track, MEASURE's underline becomes the heart-rate baseline, a falling period lands as the streak badge, the badge lifts into the logo), with real shutte